Content Marketing Strategy Development
The Handy Copywriting team can help you develop a comprehensive content marketing strategy to reach your target audience and achieve your business goals. We will work with you to identify your target audience, create a content calendar, and develop a plan for distributing and promoting your content.
How Not To Conduct Your Small Business Marketing
If you just met someone in a bookstore…you wouldn’t seriously ask him or her to marry you. Would you? You’d get to know the person. Maybe you’d spend time having special talks, walks and dinners. Flowers and chocolate might even be nice, too. But, definitely, you’d try to connect with them. Well, marketing your small […]
Why Most Marketing Copy Stinks
There are two reasons. NUMBER 1: The opening is fuzzy. And how do you know that it is? Perhaps you’re engaging in small talk. Well, your marketing isn’t the place for small talk. Small talk loses readers. Lost readers bring low response. Or maybe your point is unclear. But get this…you should be persuading people […]
Buyer’s Remorse
The awful feeling a buyer gets when they regret a purchase… It’s when they realize that the hair tonic they may have bought won’t make them look like Rapunzel. After buying the product, it suddenly becomes unexciting. Although happy with the purchase initially in one sense, (it is made of proven scalp-stimulating herbs), suddenly s/he […]