what is marketing copywriter

What is a Marketing Copywriter?

A marketing copywriter is a vital member of a communications team.

Why do I say that? 

Well, you can be a B2B or B2C company doing business in oil & gas, Saas, healthcare, or any other industry. Regardless…your marketing copy must be clear, attention-grabbing, and persuasive.

That’s because potential customers decide to do business with you based on your marketing message.  Further, customers may decide if they want to repeat business with you based in part on your messaging.

A different set of factors drive marketing and advertising success in the offline and online worlds. But competition is fierce for both. For example…

According to a Netcraft Web Server Survey, there are 1,805,260,010 (over 1.8 billion) websites alone.

However, grabbing attention is the starting point for success in both. But back to the original question, “What is a Copywriter in Marketing?” In a sentence…

Marketing Copywriters Help You Stand Out

How can you attract the attention of visitors and search engines? What can make your website stand out from competitors? What can you say so that your direct mail doesn’t get lost in the mail heap?

Your super scrivener can ensure your copy conveys one main idea and matches the words used by your target market. For example, to get the attention of visitors, your web copy should answer questions your target audience has. 

Undoubtedly, this is where the skills of a skilled copywriter counts.


Most know that a copywriter should be creative and possess excellent writing skills.

Apart from these attributes, though, let’s detail the minimal experience a marketing copywriter should possess. When looking to hire a marketing copywriter, your hired pen should:

  • Know how to do keyword analysis to write keyword-focused copy.

Yes, there are specialists who perform this task. However, it’s imperative that your marketing copywriter can do this.

Before putting pen to paper, she’ll know where to find the conversations your target market is having. She’ll find and use keywords in your copy to answer questions your target market wants to know.

  • Have current knowledge of direct response marketing methods and tools.

She must understand what’s working in marketing strategies, tactics, digital marketing tools, and know when to use marketing or advertising. 

Marketing writers know how to develop highly-efficient direct response marketing and advertising programs. 

For instance, a skilled copywriter creates your Marketing Message Platform and later weaves persuasive concepts from it into your promotions. The pay-per-click advertising, optin pages, emails, social media content for your business can then all work together.

These skills enable her to produce effective messaging for your business. 

  • Be target audience-oriented and understand how they write, talk, and act.

Copy should convince by weaving information that your potential customers need to make a decision to do business with you. Your copywriter should speak the language of your target audience.

  • Persuade customers to act.

Marketing copywriters write action-driven copy using calls to action. Calls to action or CTAs bring measurable results.  Why? Mainly it’s because if you don’t ask your reader or listener to take an action, your business can’t know if your content worked.

Your writer’s ability to write in an actionable way can make the difference between getting a little or a lot of phone calls and clicks.

Don’t Forget To Bring Your Writer In Early

In conclusion, your business can succeed when you have a skilled marketing copywriter on your team.  When you decide to launch a new business, product, or service is a good time to get her involved.  You’ll get convincing marketing content that gets more revenue and response for you in the end. 

Handy Copywriting provides clear, attention-grabbing, and clever content that can “convert words into sales”. Have a new business? Start getting new customers. Contact Handy Copywriting today!