How To Know If You Should Write Your Own Marketing Material

Well, let’s see if you’re the best candidate to write your own marketing copy.crowdfunding copywriting

Read and answer the following questions below:

  1. Do you know what goes into writing marketing copy?
  2. Do you like to write marketing copy?
  3. Does your schedule permit you to write effective marketing copy?

If you’re a marketing manager or business owner who can answer YES to all three of these questions, you’re likely to write your own marketing copy better than a professional.

Why do I say this?

You likely know your product and market thoroughly. And, since you deal with it daily, you’ll do well.

Copywriting is really about how well you know your product and customer. As a manager or business owner, you have a head start if you CAN write.

But if you can’t write well, don’t like to, or simply do not have the time to write results-driven marketing copy, you should most likely outsource to an agency or freelancer.

To your marketing success,


Sales Letter: How Close Are You With Your Reader?

Think about this the next time you create a sales letter or landing page.

If thcrowdfunding communicationse reader of your marketing message already has a relationship with your business, take a direct approach in your writing. If they have never heard of your business, (perhaps for a lead-generating campaign or for a new product you are introducing), take an indirect approach.

What do I mean by direct and indirect?

  • An indirect approach does not jump right into saying what you are writing about. Perhaps (s)he will read a story, getting into the action and the emotion before the solution (your product or service) is offered. Example: “Imagine yourself wearing a slinky, form-fitting, red dress, on the balcony of a private rail car…”
  • A direct approach get’s right to the business of telling you about the offer. Example: “Here’s a hair moisturizer that keeps your hair soft and grows it in 7 days or less.”

As one in charge of sales and marketing, you the small business owner may or may not actually write your marketing message. However, it is always good to know how to do it, so that you can knowledgeably direct its creation.

In conclusion, the next time your small business has a sales page or landing page written, think direct or indirect approach.

To solid customer relationships,