Good And Bad Marketing: Do You Know The Difference?
You need first-rate ideas–and the ability to direct a copywriter–when it comes to creating winning marketing copy. To do this well, however, you will first have to master a few key marketing competencies. In his book, Ready, Fire, Aim: Zero to $100 Million in No Time Flat (Agora Series), Michael Masterson says “Four Competencies” go […]
Earth Day: A Lesson On Publicity In Marketing
Do you like the idea of getting free or low-cost exposure for your business? Yes!? Well, you should think about using public relations as a marketing channel. But when it comes to publicity, Rule #1 is: Be Newsworthy! Take Earth Day, for example. On April 22, people worldwide celebrate the day to arouse awareness about […]
What Is A Unique Selling Proposition?
Is your product or service unique? How does it benefit potential buyers? A unique selling proposition (USP) tells what’s exceptional and useful about your product or service. If you don’t have one, you risk sending messages that become lost in a sea of sameness. Most marketers define a USP as follows: • It has a […]