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“Which copywriting services are vital to small business success?”

To answer this question, you the business owner will have to determine which marketing tactics bring you maximum ‘bang for your buck’. Here’s a resource that can help. In his book, “The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies,” Chet Holmes gives small business owners Seven Musts of Marketing […]

Small Business Marketing Templates: A Word…Or Two

Have you ever heard the saying, “Don’t reinvent the wheel”? Well, you don’t have to when it comes to designing small business marketing. A good small business marketing template can get you moving in the right direction. Templates come in reusable text, fill-in-the-blank sheets or in a checklist of steps you can take. The top […]

How To Write Marketing Copy, Part 2

Yesterday I introduced you to the idea of using the promise-picture-proof-push structure for producing effective marketing copy. You learned that your promise tells potential customers what’s in it for them, and the picture makes your promise real using mental imagery. Now I’m going to give you the other two elements: proof and push. Proof Proof […]