I read a book that can help any business owner or nonprofit gain better marketing results.
Really.
I’ve been reading books about direct response marketing, persuasion, strategy development, sales, advertising, copywriting, design and human nature for more than 12 years. I’ve compiled quite a few of them.
“Changing the Channel – 12 Easy Ways to Make Millions for Your Business” tells readers concisely how marketing using multiple media channels works. To quote: “Multi-channel marketing is simply offering customers more than one way to buy.” And there’s even a free bonus for people who want to learn more beyond the book.
I like the book’s clear structure, plain language, and easy-to-start ideas. (In fact, I even had the chance to meet one of the authors of this book while in Del Ray Beach, Florida some time ago. Interesting…huh?)
“Changing the Channel” is a good book to add to your own business library.
To your success,
Tanya
www.HandyCopywriting.com
PS – You can find out what others thought of this book too by going to www.Amazon.com. Enjoy!
