What’s the key to attracting a cache of paying customers?
It’s copywriting!
Persuasive copy drives winning marketing. I mean, how else can a reader connect with your message? Think about it.
And the moment that you place copy into a solid marketing method, you begin to own a formula for repeat success.
Speaking of marketing methods, here’s one I’ll share with you. I call it the Handy Four-Step Marketing Method. When used, it’s pretty much like taking a prospect by the hand–where they have no knowledge of your offer– and leading them to the point where they make a purchase.
I recently helped an information publisher launch a new business with it. So here it goes:
- Drive traffic. Use pay-per-click or PPC ads, emails, and articles for this purpose.
- Collect opt-ins. Create a persuasive landing page with a free information offer. You’ll have permission to follow-up in exchange for the information you give when they opt-in. The free information you give might be a special report, online video, audio recording, etc.
- Build engagement. Write and launch a series of autoresponder messages driving readers to your sales offer.
- Make the sale. Create a sales letter or online conversion page containing your offer. Collect profits.
Any kind of business can use the Handy Four-Step Marketing Method–technology, consulting, nonprofit, personal service, etc. Just plug in convincing copy in steps one through four…and go!
To your business success,
Tanya
PS – Heads up: There are open slots on Handy Copywriting’s calendar available for May. I predict that the business that fills these slots will achieve results they can take to the bank. Call my office for other dates or just click right here.
Pingback: Tweets that mention Handy Copywriting Blog >> | ‘Plug and Play’ to Attract a Critical Mass of Customers -- Topsy.com