I’ve been reading books about direct response marketing, persuasion, strategy development, sales, advertising, copywriting, design and human nature for more than 12 years. I’ve compiled quite a few of them.
“Changing the Channel – 12 Easy Ways to Make Millions for Your Business” tells readers concisely how marketing using multiple media channels works. To quote: “Multi-channel marketing is simply offering customers more than one way to buy.” And there’s even a free bonus for people who want to learn more beyond the book.
I like the book’s clear structure, plain language, and easy-to-start ideas. (In fact, I even had the chance to meet one of the authors of this book while in Del Ray Beach, Florida some time ago. Interesting…huh?)
“Changing the Channel” is a good book to add to your own business library.
To your success,
PS – You can find out what others thought of this book too by going to www.Amazon.com. Enjoy!