April 2010
How Not To Conduct Your Small Business Marketing
If you just met someone in a bookstore…you wouldn’t seriously ask him or her to marry you. Would you? You’d get to know the person. Maybe you’d spend time having special talks, walks and dinners. Flowers and chocolate might even be nice, too. But, definitely, you’d try to connect with them. Well, marketing your small […]
The One Obstacle All Sales Copy Must Tackle
Lack of trust defines all bad relationships. The moment you lose someone’s trust, it’s very hard to win it back. We naturally like to deal with people we can believe, and rely less on those we cannot. This is also true in business. A business subsists by selling a skill, product, or service. But to […]
Why Most Marketing Copy Stinks
There are two reasons. NUMBER 1: The opening is fuzzy. And how do you know that it is? Perhaps you’re engaging in small talk. Well, your marketing isn’t the place for small talk. Small talk loses readers. Lost readers bring low response. Or maybe your point is unclear. But get this…you should be persuading people […]