Small Businesses Are Trusted Most…Even More Than Churches?

In a USA Today article, Rhonda Abrams, a publisher of books for entrepreneurs, tells small businesses to show pride in the fact they are THE group the public trusts most.crowdfunding copywriting

Yes, that is right. But, get this…

Small businesses are even more trusted than churches, according to the Pew Center for Research who conducted research to conclude the findings.

Why is this so? Well, one commenter to Abrams’ article explains the phenomenon by saying that people like buying from small businesses because they are “personal/personable (REAL)” towards their customers.

If you are like me, you want to do what you can to show the public you value their trust ALSO. How can you do this?

Tip: Commit to sending marketing messages that educate potential customers about what you sell, and which provide credibility-boosting elements that a potential customer can use to evaluate whether your product or service is the ‘real deal’.

When you produce educational and credible marketing, you will be using two top ways of maintaining trust in your small business.

To trust in small businesses,


If Closing Business-to-Business Deals Happen Slower Nowadays…

Just think.crowdfunding communications planning

The fact that closing deals seem to happen slower nowadays does not mean potential customers stopped needing what your company offers. It may simply mean that they need more information to move their interest toward closing the deal.

To give potential customers the information they want, then, let us start with your existing marketing. Most likely, your business already has a website. You keep in touch with past customers using email. You might even attend trade shows on a regular basis.

Questions: Have you reviewed your website to see where copy needs revamping? Are you making sure that your email marketing builds and maintains customer relationships? Are you incorporating white paper best practices in your trade show marketing? The point is…always be improving.

After you have improved the performance of your existing marketing, bring in the reinforcements. This means you might need more:

  • Sales Presentations
  • Newsletters
  • Case Studies
  • Online Videos
  • Articles and press releases
  • Webinars
  • Direct Mail Packages
  • Brochures and Marketing Slicks
  • Email broadcasts and more

To close deals quicker, make sure your existing marketing gets results. Then, add marketing tools that help move your potential customers toward closing the deal easier.

Moreover, remember, a good copywriter can help you to develop all these marketing materials.

To your B2B marketing success,


Online Survey: Why Your Small Business Needs One

When asked, most business experts will say that small businesses fail due to three “Ms”: money, management and marketing.

Marketing is the “M” that provides ways to keep customers flowing into your business. Marketing fails, however, when not used to create and launch new demand-driven products, while keeping existing products profitable.

Let us say that you are planning to launch a new product now. Do you know how well it will sell? How can you connect your product to the top of a trend and ride it out profitably? Find the answers to these kinds of questions, and you will hold keys to the survival of your business.

Luckily, there are tools within the marketing realm that can help you. In fact, the tool that I will tell you about can help you to:

  • Know exactly which segment of your target market wants what you offer,
  • Recognize quickly what problems your target market needs solved,
  • Identify points of differentiation to help you launch more winning products,
  • Stimulate demand for what you sell using the words your target market uses.

What is this tool? It is the online survey.

Online surveys allow you to collect precious data from your target market–quickly and affordably.

You do not have to spend hundreds or thousands of dollars for market research these days. It is easy to get your hands on what you need using an online survey.

To give you an example, an information publishing company used an online survey to pinpoint demand for their selling strategies. They launched an online survey that asked their target market what sales problems they wanted solved.

With the answers received, they designed a 12-point sales course that sold profitably. The company did not need to find potential buyers for the course.

By simply asking their target market what they wanted, the company tapped the demand of their list of responders.

An online survey minimizes your risk of offering a product no one wants. Use one the next time you want to convert the demand within your target market into profits for your business.

To your data mining victory,


P.S. What is your number one question about using an online survey? Ask me.