Messaging & Positioning
Foundational guidance on clarifying your message, refining your brand voice, and communicating your value with confidence. Ideal for creators and small business owners who want their content to sound like them — and convert.
4 Marketing Mistakes…Plus A Book Review
You need first-rate ideas–and the ability to direct a copywriter–when it comes to creating winning marketing copy. Avoid common marketing mistakes by ensuring your strategies are well-planned and executed. To do this well, however, you will first have to master a few key marketing competencies. In his book, Ready, Fire, Aim: Zero to $100 Million […]
Which copywriting services are vital to small business success?
As a small business owner, determining which copywriting services will give you the best return on investment is crucial. Moreover, the right copywriting services can amplify your marketing efforts, making every dollar count. I recently came across a valuable resource that dives deep into this topic. Chet Holmes’ book, “The Ultimate Sales Machine: Turbocharge Your […]
Small Business Marketing Templates: A Word…Or Two
Have you ever heard the saying, “Don’t reinvent the wheel”? Well, you don’t have to when it comes to designing small business marketing. That’s because you can use marketing templates to get your marketing done. A good small business marketing template can get you moving in the right direction. Templates come in reusable text, fill-in-the-blank […]