Messaging & Positioning
Foundational guidance on clarifying your message, refining your brand voice, and communicating your value with confidence. Ideal for creators and small business owners who want their content to sound like them — and convert.
What is a Marketing Copywriter?
A marketing copywriter is a vital member of a communications team. Why do I say that? Well, you can be a B2B or B2C company doing business in oil & gas, Saas, healthcare, or any other industry. Regardless…your marketing copy must be clear, attention-grabbing, and persuasive. That’s because potential customers decide to do business with […]
Copywriting Service or Write Your Own Web Content?
If you’re a small business owner or entrepreneur, you know that a copywriting service can save you time. But maybe you want to get your website copy done inhouse. If you can answer YES to three questions, you might consider doing your own website copywriting. Why do I say this? You know all about your […]
How To Write A Sales Letter (or Sales Page) Using A Sales Page Copywriter
Writing an effective sales page or sales letter requires more than just skill. It also requires strategy and an understanding of your audience. But don’t worry, you’re not alone in this. That’s where a professional sales page copywriter comes in. This article is for time-strapped business owners, marketing managers, or entrepreneurs who are juggling multiple […]