One benefit of having a business is that I have the opportunity to put my expertise toward working with causes I am passionate about. One of my favorite causes is the focus of AFRE or All for Reparations and Emancipation, a nongovernmental organization.
AFRE is committed to gaining full recognition and restoration of Afrodescendant (slave descendants) human rights. AFRE has been able to kick-start efforts inside the United Nations by gaining early recognition of the human rights of Afrodescendant peoples.
I have had the honor of working on communications and marketing projects for partners of AFRE, who are also dedicated to the cause of Afrodescendant human rights in various ways.
Being an Afrodescendant human rights supporter has allowed me to understand that 250 million Afrodescendant peoples worldwide are undergoing a process of ethno-genesis (re-birth).
I am excited to be able to participate in this. This has helped me to learn better what it means to be an Afrodescendant and entrepreneur.
I’ll share more about AFRE and its partners in future posts, and how this group has played a huge part in my success.
In a USA Today article, Rhonda Abrams, a publisher of books for entrepreneurs, tells small businesses to show pride in the fact they are THE group the public trusts most.
Yes, that is right. But, get this…
Small businesses are even more trusted than churches, according to the Pew Center for Research who conducted research to conclude the findings.
Why is this so? Well, one commenter to Abrams’ article explains the phenomenon by saying that people like buying from small businesses because they are “personal/personable (REAL)” towards their customers.
If you are like me, you want to do what you can to show the public you value their trust ALSO. How can you do this?
Tip: Commit to sending marketing messages that educate potential customers about what you sell, and which provide credibility-boosting elements that a potential customer can use to evaluate whether your product or service is the ‘real deal’.
When you produce educational and credible marketing, you will be using two top ways of maintaining trust in your small business.
To trust in small businesses,
The fact that closing deals seem to happen slower nowadays does not mean potential customers stopped needing what your company offers. It may simply mean that they need more information to move their interest toward closing the deal.
To give potential customers the information they want, then, let us start with your existing marketing. Most likely, your business already has a website. You keep in touch with past customers using email. You might even attend trade shows on a regular basis.
Questions: Have you reviewed your website to see where copy needs revamping? Are you making sure that your email marketing builds and maintains customer relationships? Are you incorporating white paper best practices in your trade show marketing? The point is…always be improving.
After you have improved the performance of your existing marketing, bring in the reinforcements. This means you might need more:
- Sales Presentations
- Case Studies
- Online Videos
- Articles and press releases
- Direct Mail Packages
- Brochures and Marketing Slicks
- Email broadcasts and more
To close deals quicker, make sure your existing marketing gets results. Then, add marketing tools that help move your potential customers toward closing the deal easier.
Moreover, remember, a good copywriter can help you to develop all these marketing materials.
To your B2B marketing success,