The fact that closing deals seem to happen slower nowadays does not mean potential customers stopped needing what your company offers. It may simply mean that they need more information to move their interest toward closing the deal.
To give potential customers the information they want, then, let us start with your existing marketing. Most likely, your business already has a website. You keep in touch with past customers using email. You might even attend trade shows on a regular basis.
Questions: Have you reviewed your website to see where copy needs revamping? Are you making sure that your email marketing builds and maintains customer relationships? Are you incorporating white paper best practices in your trade show marketing? The point is…always be improving.
After you have improved the performance of your existing marketing, bring in the reinforcements. This means you might need more:
- Sales Presentations
- Case Studies
- Online Videos
- Articles and press releases
- Direct Mail Packages
- Brochures and Marketing Slicks
- Email broadcasts and more
To close deals quicker, make sure your existing marketing gets results. Then, add marketing tools that help move your potential customers toward closing the deal easier.
Moreover, remember, a good copywriter can help you to develop all these marketing materials.
To your B2B marketing success,