May 2010

Sales Letter: How Close Are You With Your Reader?

Think about this the next time you create a sales letter or landing page. If the reader of your marketing message already has a relationship with your business, take a direct approach in your writing. If they have never heard of your business, (perhaps for a lead-generating campaign or for a new product you are […]

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Supporting Afrodescendant Human Rights One Project At A Time

One benefit of having a business is that I have the opportunity to put my expertise toward working with causes I am passionate about. One of my favorite causes is the focus of AFRE or All for Reparations and Emancipation, a nongovernmental organization. AFRE is committed to gaining full recognition and restoration of Afrodescendant (slave […]

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