Sales Letter: How Close Are You With Your Reader?

Think about this the next time you create a sales letter or landing page.

If thcrowdfunding communicationse reader of your marketing message already has a relationship with your business, take a direct approach in your writing. If they have never heard of your business, (perhaps for a lead-generating campaign or for a new product you are introducing), take an indirect approach.

What do I mean by direct and indirect?

  • An indirect approach does not jump right into saying what you are writing about. Perhaps (s)he will read a story, getting into the action and the emotion before the solution (your product or service) is offered. Example: “Imagine yourself wearing a slinky, form-fitting, red dress, on the balcony of a private rail car…”
  • A direct approach get’s right to the business of telling you about the offer. Example: “Here’s a hair moisturizer that keeps your hair soft and grows it in 7 days or less.”

As one in charge of sales and marketing, you the small business owner may or may not actually write your marketing message. However, it is always good to know how to do it, so that you can knowledgeably direct its creation.

In conclusion, the next time your small business has a sales page or landing page written, think direct or indirect approach.

To solid customer relationships,


Supporting Afrodescendant Human Rights One Project At A Time

One benefit of having a business is that I have the opportunity to put my expertise toward working with causes I am passionate about. One of my favorite causes is the focus of AFRE or All for Reparations and Emancipation, a nongovernmental organization.

afrodescendantsAFRE is committed to gaining full recognition and restoration of Afrodescendant (slave descendants) human rights. AFRE has been able to kick-start efforts inside the United Nations by gaining early recognition of the human rights of Afrodescendant peoples.

I have had the honor of working on communications and marketing projects for partners of AFRE, who are also dedicated to the cause of Afrodescendant human rights in various ways.

Being an Afrodescendant human rights supporter has allowed me to understand that 250 million Afrodescendant peoples worldwide are undergoing a process of ethno-genesis (re-birth).

I am excited to be able to participate in this. This has helped me to learn better what it means to be an Afrodescendant and entrepreneur.

I’ll share more about AFRE and its partners in future posts, and how this group has played a huge part in my success.