Why Email Matters in Ecommerce
- highest ROI of any marketing channel
- perfect for automations
- ideal for product launches
- great for customer retention
- supports upsells + cross‑sells
The Essential Ecommerce Email Stack
1. Klaviyo — Ecommerce Email Leader
Best for: automations, segmentation, abandoned carts
2. MailerLite — Simple + Modern
Best for: newsletters + product announcements
3. ConvertKit — Digital Product Sellers
Best for: creators with ecommerce add‑ons
4. Canva — Email Graphics
Best for: product visuals + banners
A Simple Weekly Ecommerce Email Workflow
- Monday: Draft email
- Tuesday: Add visuals
- Wednesday: Build in Klaviyo or MailerLite
- Thursday: Schedule
- Friday: Promote on social