When it comes to optimizing your email marketing campaigns, knowing the best A/B testing resources can make a significant difference. Have you ever tried to figure out which of two emails gets more opens or clicks? That’s where A/B testing comes in. Imagine you’re trying to find the perfect recipe for your marketing emails. A/B…
Marketing messages matter when building trust. Don’t believe me? Imagine you’re shopping for a new laptop. You’re excited but also a little nervous because you want to make the right choice. You start browsing different websites reading marketing message, looking at product descriptions, reviews, and maybe even some videos. But how do you decide which…
You need first-rate ideas–and the ability to direct a copywriter–when it comes to creating winning marketing copy. Avoid common marketing mistakes by ensuring your strategies are well-planned and executed. To do this well, however, you will first have to master a few key marketing competencies. In his book, Ready, Fire, Aim: Zero to $100 Million…
As a small business owner, determining which copywriting services will give you the best return on investment is crucial. Moreover, the right copywriting services can amplify your marketing efforts, making every dollar count. I recently came across a valuable resource that dives deep into this topic. Chet Holmes’ book, “The Ultimate Sales Machine: Turbocharge Your…
Have you ever heard the saying, “Don’t reinvent the wheel”? Well, you don’t have to when it comes to designing small business marketing. That’s because you can use marketing templates to get your marketing done. A good small business marketing template can get you moving in the right direction. Templates come in reusable text, fill-in-the-blank…
If you’re a marketing manager juggling multiple campaigns, you know that keeping compliant is a huge part of the job. Let’s talk about marketing compliance and why it’s so crucial for your campaigns. What is Marketing Compliance? Marketing compliance is about ensuring that your advertising and promotional materials adhere to legal and ethical standards. It’s…