create online surveys

What Are Some Advantages of Online Surveys?

Imagine you’re about to launch a new product.  And, you want to make sure it’s a hit. You could guess what your customers want. However, wouldn’t it be better if you knew for sure? That’s where online surveys come in. They’re like a secret weapon for your sales funnel and copywriting. Create Online Surveys That…

increasing sizes of coin stacks

When It Comes to Email Marketing, What Do We Mean by the Term A/B Testing?

When it comes to optimizing your email marketing campaigns, knowing the best A/B testing resources can make a significant difference. Have you ever tried to figure out which of two emails gets more opens or clicks? That’s where A/B testing comes in. Imagine you’re trying to find the perfect recipe for your marketing emails. A/B…

marketing messages diagram

Which of the following marketing messages are consumers most likely to trust?

Marketing messages matter when building trust. Don’t believe me? Imagine you’re shopping for a new laptop. You’re excited but also a little nervous because you want to make the right choice. You start browsing different websites reading marketing message, looking at product descriptions, reviews, and maybe even some videos. But how do you decide which…

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4 Marketing Mistakes…Plus A Book Review

You need first-rate ideas–and the ability to direct a copywriter–when it comes to creating winning marketing copy. Avoid common marketing mistakes by ensuring your strategies are well-planned and executed. To do this well, however, you will first have to master a few key marketing competencies. In his book, Ready, Fire, Aim: Zero to $100 Million…

multichannel copywriting services

Which copywriting services are vital to small business success?

As a small business owner, determining which copywriting services will give you the best return on investment is crucial. Moreover, the right copywriting services can amplify your marketing efforts, making every dollar count. I recently came across a valuable resource that dives deep into this topic. Chet Holmes’ book, “The Ultimate Sales Machine: Turbocharge Your…

Marketing templates save you time.

Small Business Marketing Templates: A Word…Or Two

Have you ever heard the saying, “Don’t reinvent the wheel”? Well, you don’t have to when it comes to designing small business marketing. That’s because you can use marketing templates to get your marketing done. A good small business marketing template can get you moving in the right direction. Templates come in reusable text, fill-in-the-blank…