4 Marketing Mistakes…Plus A Book Review

You need first-rate ideas–and the ability to direct a copywriter–when it comes to creating winning marketing copy. Avoid common marketing mistakes by ensuring your strategies are well-planned and executed.

To do this well, however, you will first have to master a few key marketing competencies.

In his book, Ready, Fire, Aim: Zero to $100 Million in No Time Flat (Agora Series), Michael Masterson says “Four Competencies” go into producing good marketing copy. They include knowing:

1. The difference between a feature and benefit,
2. What a need and a want is,
3. How to create a unique selling proposition, and
4. How to sell the unique selling proposition for your product or service.

Several advantages will result from learning the above objectives:

• You’ll have an idea about what your customer wants from your product or service.
• You’ll be able to communicate knowledgeably with your copywriter, since you’ll know how to state what you’re trying to achieve.
• You’ll know how successful marketing and advertisement is made.

In the context of your sales funnel, the “Four Competencies” are crucial. A well-optimized funnel requires compelling copy that addresses these four key areas to guide prospects through each stage—from awareness to conversion. Understanding and applying these principles can help prevent common marketing mistakes that could undermine your sales funnel’s effectiveness.

So begin mastering the “Four Competencies” I have mentioned to you. Then, rest assured knowing that you understand what it takes to compose successful marketing.

To your mastery,

Tanya

www.HandyCopywriting.com

P.S. If you’d like to learn Masterson’s “Four Competencies”, click here now.