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4 Marketing Mistakes…Plus A Book Review

You need first-rate ideas–and the ability to direct a copywriter–when it comes to creating winning marketing copy. Avoid common marketing mistakes by ensuring your strategies are well-planned and executed. To do this well, however, you will first have to master a few key marketing competencies. In his book, Ready, Fire, Aim: Zero to $100 Million…

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Why Your B2B Marketing Funnel Falls Short—and How to Fix It

In the world of B2B marketing, having a well-optimized sales funnel is crucial for turning leads into loyal clients. One key element to making your B2B marketing funnel effective is the quality of your marketing copy. If your copy isn’t hitting the mark, your funnel could be leaking potential business opportunities. Let’s explore why most…

Unlock Multi-Channel Marketing Secrets with This Great Sales Funnel Book

I know about a sales funnel book that can help any marketer, entrepreneur, or nonprofit leader gain better marketing results. No. Really. As a business owner or nonprofit leader, you’re always on the lookout for strategies that can enhance your marketing efforts. Right? Well, I read a fantastic book that can give you an edge…