A sheet of paper is being passed between team members.

How To Write A Sales Letter (or Sales Page) Using A Sales Page Copywriter

Writing an effective sales page or sales letter requires more than just skill. It also requires strategy and an understanding of your audience. But don’t worry, you’re not alone in this. That’s where a professional sales page copywriter comes in. This article is for time-strapped business owners, marketing managers, or entrepreneurs who are juggling multiple…

A man holds a magnifying glass

4 Marketing Mistakes…Plus A Book Review

You need first-rate ideas–and the ability to direct a copywriter–when it comes to creating winning marketing copy. Avoid common marketing mistakes by ensuring your strategies are well-planned and executed. To do this well, however, you will first have to master a few key marketing competencies. In his book, Ready, Fire, Aim: Zero to $100 Million…

Discussion about a b2b marketing funnel issue

Why B2B Sales Funnels Fail—and How to Fix It

In the world of B2B marketing, having a well-optimized sales funnel is crucial for turning leads into loyal clients. A key element to focus on when making your B2B marketing funnel effective is to address the quality of your marketing copy. If your copy isn’t hitting the mark, your sales funnel could be leaking potential…

Unlock Multi-Channel Marketing Secrets with This Great Sales Funnel Book

I know about a sales funnel book that can help any marketer, entrepreneur, or nonprofit leader gain better marketing results. No. Really. As a business owner or nonprofit leader, you’re always on the lookout for strategies that can enhance your marketing efforts. Right? Well, I read a fantastic book that can give you an edge…