A marketing copywriter is a vital member of a communications team. Why do I say that? Well, you can be a B2B or B2C company doing business in oil & gas, Saas, healthcare, or any other industry. Regardless…your marketing copy must be clear, attention-grabbing, and persuasive. That’s because potential customers decide to do business with…
Read an inspirational story of how one doctor wrote one 300-500 word email newsletter to attract more patient visits each month. The technique gets customers/leads to open and act on what you’re writing inside the email newsletter, since it is something that your audience actually wants to read.
If you’re a small business owner or entrepreneur, you know that a copywriting service can save you time. But maybe you want to get your website copy done inhouse. If you can answer YES to three questions, you might consider doing your own website copywriting. Why do I say this? You know all about your…
How do you write a good sales letter? If you’re someone who needs a sales letter–or landing page–written, you likely need it to: Get the attention of ideal clients Generate interest in your product or service offerings Create a clear call to action that buyers can respond to And so much more… One of the…
Are you a small business owner looking to take your content marketing strategy to the next level? Want to stay ahead of competitors and build stronger relationships with your clients? In this article, we cover advanced strategies tailored for B2B content marketing. Understand That Data-Driven Approaches Matter for B2B Marketing First, it’s important to understand…
As a marketing manager in charge of digital marketing for B2B, you use digital marketing to sell IT products or services. It can be tough to get businesses to agree to buy nowadays. Sales processes may be taking longer. This doesn’t necessarily mean that other businesses don’t want to buy from you, however. It could…