To answer this question, you the business owner will have to determine which marketing tactics bring you maximum ‘bang for your buck’.
Here’s a resource that can help.
In his book, “The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies,” Chet Holmes gives small business owners Seven Musts of Marketing to consider. They are:
- Direct mail
- Corporate literature
- Public Relations
- Personal Contact
- Market Education
After deciding which marketing channels best reach your target market, get them working in unison. You’ll benefit from being able to send messages with more reach and impact.
Just be sure to consult a multichannel marketing specialist to do this correctly from the start.
By keeping a multichannel marketing specialist on file, you’ll have one-stop access to copywriting and other services essential for small business marketing success.
To the life of your small business,
P.S. To determine which marketing channel works best for your small business, email me your top question now!
P.S.S. And if you want to know how the Seven Musts of Marketing can work together to produce profitable marketing results, click here.