To answer this question, you the business owner will have to determine which marketing tactics bring you maximum ‘bang for your buck’.
Here’s a resource that can help.
In his book, “The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies,” Chet Holmes gives small business owners Seven Musts of Marketing to consider. They are:
- Direct mail
- Corporate literature
- Public Relations
- Personal Contact
- Market Education
After deciding which marketing channels best reach your target market, get them working in unison. You’ll benefit from being able to send messages with more reach and impact.
Just be sure to consult a multichannel marketing specialist to do this correctly from the start.
By keeping a multichannel marketing specialist on file, you’ll have one-stop access to copywriting and other services essential for small business marketing success.
To the life of your small business,
P.S. To determine which marketing channel works best for your small business, email me your top question now!
P.S.S. And if you want to know how the Seven Musts of Marketing can work together to produce profitable marketing results, click here.
If you just met someone in a bookstore…you wouldn’t seriously ask him or her to marry you. Would you?
You’d get to know the person. Maybe you’d spend time having special talks, walks and dinners. Flowers and chocolate might even be nice, too.
But, definitely, you’d try to connect with them.
Well, marketing your small business should be no different.
If a person just encountered your business via your sales letter, website or some other marketing piece, they don’t know you. They have no idea if your product or service will do what you say.
So…get a conversation started. Then, keep up the conversation using persuasive marketing copy in combination with a well-crafted multichannel marketing campaign.
As you do this, your potential and existing customers get to know you better over time.
To your attainment,
P.S. Got questions? Email them to me or leave them in the comments. I’ll attempt to answer them in a future post.
I read a book that can help any business owner or nonprofit gain better marketing results.
I’ve been reading books about direct response marketing, persuasion, strategy development, sales, advertising, copywriting, design and human nature for more than 12 years. I’ve compiled quite a few of them.
“Changing the Channel – 12 Easy Ways to Make Millions for Your Business” tells readers concisely how marketing using multiple media channels works. To quote: “Multi-channel marketing is simply offering customers more than one way to buy.” And there’s even a free bonus for people who want to learn more beyond the book.
I like the book’s clear structure, plain language, and easy-to-start ideas. (In fact, I even had the chance to meet one of the authors of this book while in Del Ray Beach, Florida some time ago. Interesting…huh?)
“Changing the Channel” is a good book to add to your own business library.
To your success,
PS – You can find out what others thought of this book too by going to www.Amazon.com. Enjoy!