Marketing Copy

copywriting for thought leaders

How To Know If You Should Write Your Own Marketing Material

Well, let’s see if you’re the best candidate to write your own marketing copy. Read and answer the following questions below: Do you know what goes into writing marketing copy? Do you like to write marketing copy? Does your schedule permit you to write effective marketing copy? If you’re a marketing manager or business owner […]

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Good And Bad Marketing: Do You Know The Difference?

You need first-rate ideas–and the ability to direct a copywriter–when it comes to creating winning marketing copy. To do this well, however, you will first have to master a few key marketing competencies. In his book, Ready, Fire, Aim: Zero to $100 Million in No Time Flat (Agora Series), Michael Masterson says “Four Competencies” go […]

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How To Write Marketing Copy, Part 2

Yesterday I introduced you to the idea of using the promise-picture-proof-push structure for producing effective marketing copy. You learned that your promise tells potential customers what’s in it for them, and the picture makes your promise real using mental imagery. Now I’m going to give you the other two elements: proof and push. Proof Proof […]

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