Create "No Snooze" Presentations

By Tanya Handy A presentation is similar to writing a sales letter. And all good presentations, like a sales letter, should contain persuasive elements which ultimately help the audience to make a decision. The speaker should make a big promise … offer proof … and he must make a connection with his audience. Here are […]

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How important is it to use social media in your marketing arsenal?

By Tanya Handy For the record, any form of marketing that you use should bring in money for your business. And using social media marketing is no exception. Now… let’s say you’re at a cocktail party. Someone started a conversation with you about a problem they wanted to solve. In between sipping your beverage, you […]

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