Buyer’s Remorse

The awful feeling a buyer gets when they regret a purchase… It’s when they realize that the hair tonic they may have bought won’t make them look like Rapunzel. After buying the product, it suddenly becomes unexciting. Although happy with the purchase initially in one sense, (it is made of proven scalp-stimulating herbs), suddenly s/he […]

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‘Plug and Play’ to Attract a Critical Mass of Customers

What’s the key to attracting a cache of paying customers? It’s copywriting! Persuasive copy drives winning marketing. I mean, how else can a reader connect with your message? Think about it. And the moment that you place copy into a solid marketing method, you begin to own a formula for repeat success. Speaking of marketing […]

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Check This Out…

I read a book that can help any business owner or nonprofit gain better marketing results. Really. I’ve been reading books about direct response marketing, persuasion, strategy development, sales, advertising, copywriting, design and human nature for more than 12 years. I’ve compiled quite a few of them. “Changing the Channel – 12 Easy Ways to […]

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