Why Trust Matters In Marketing

If you want the trust of potential customers, then you obviously value truth. How do I know this? Because people cannot make choices they’ll be happy with unless the decision-making data they are given is truthful and accurate. This is the point where marketing matters. If a potential customer ends up choosing the product you […]

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Good And Bad Marketing: Do You Know The Difference?

You need first-rate ideas–and the ability to direct a copywriter–when it comes to creating winning marketing copy. To do this well, however, you will first have to master a few key marketing competencies. In his book, Ready, Fire, Aim: Zero to $100 Million in No Time Flat (Agora Series), Michael Masterson says “Four Competencies” go […]

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Earth Day: A Lesson On Publicity In Marketing

Do you like the idea of getting free or low-cost exposure for your business? Yes!? Well, you should think about using public relations as a marketing channel. But when it comes to publicity, Rule #1 is: Be Newsworthy! Take Earth Day, for example. On April 22, people worldwide celebrate the day to arouse awareness about […]

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