Online Survey: Why Your Small Business Needs One

When asked, most business experts will say that small businesses fail due to three “Ms”: money, management and marketing.

Marketing is the “M” that provides ways to keep customers flowing into your business. Marketing fails, however, when not used to create and launch new demand-driven products, while keeping existing products profitable.

Let us say that you are planning to launch a new product now. Do you know how well it will sell? How can you connect your product to the top of a trend and ride it out profitably? Find the answers to these kinds of questions, and you will hold keys to the survival of your business.

Luckily, there are tools within the marketing realm that can help you. In fact, the tool that I will tell you about can help you to:

  • Know exactly which segment of your target market wants what you offer,
  • Recognize quickly what problems your target market needs solved,
  • Identify points of differentiation to help you launch more winning products,
  • Stimulate demand for what you sell using the words your target market uses.

What is this tool? It is the online survey.

Online surveys allow you to collect precious data from your target market–quickly and affordably.

You do not have to spend hundreds or thousands of dollars for market research these days. It is easy to get your hands on what you need using an online survey.

To give you an example, an information publishing company used an online survey to pinpoint demand for their selling strategies. They launched an online survey that asked their target market what sales problems they wanted solved.

With the answers received, they designed a 12-point sales course that sold profitably. The company did not need to find potential buyers for the course.

By simply asking their target market what they wanted, the company tapped the demand of their list of responders.

An online survey minimizes your risk of offering a product no one wants. Use one the next time you want to convert the demand within your target market into profits for your business.

To your data mining victory,


P.S. What is your number one question about using an online survey? Ask me.

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  1. Great point! I’m surprised at how many biz owners “wonder” what their customers are looking for. The simple answer is “Ask!” So glad I came across your website through the blog challenge! Rock on )

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