If you just met someone in a bookstore…you wouldn’t seriously ask him or her to marry you. Would you?
You’d get to know the person. Maybe you’d spend time having special talks, walks and dinners. Flowers and chocolate might even be nice, too.
But, definitely, you’d try to connect with them.
Well, marketing your small business should be no different.
If a person just encountered your business via your sales letter, website or some other marketing piece, they don’t know you. They have no idea if your product or service will do what you say.
So…get a conversation started. Then, keep up the conversation using persuasive marketing copy in combination with a well-crafted multichannel marketing campaign.
As you do this, your potential and existing customers get to know you better over time.
To your attainment,
P.S. Got questions? Email them to me or leave them in the comments. I’ll attempt to answer them in a future post.