The One Obstacle All Sales Copy Must Tackle

Lack of trust defines all bad relationships.

The moment you lose someone’s trust, it’s very hard to win it back. We naturally like to deal with people we can believe, and rely less on those we cannot.

This is also true in business.

A business subsists by selling a skill, product, or service. But to make consistent sales, buyers must trust you.

Research studies conducted at Columbia Business School estimated that mistrust increases the cost of doing business.

As it relates to sales and marketing, mistrust can translate into problems with getting people to read and respond to your messages. If people don’t respond to your call-to-action, you can’t generate revenue.

To avoid this problem, make sure you have a reliable product or service that people want to buy in the first place. Then, it’ll be easier to talk about it in your promotions.

You’ll want to support your claims with data such as study results, facts, figures, testimonials and other confidence-building data. Always include confidence-building data in each marketing piece you send out.

When you do, you’ll advance your business down the road toward earning the type of trust that builds customer relationships.

To your sales success,


P.S. Have a question about producing confidence-enhancing sales and marketing copy for your business, email me!

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