COVID-19 Marketing & Copywriting Resources For Businesses

Communicate with customers

During this pandemic, take time to communicate the status of your business to your customers, safety measures you might be taking, how to get in touch with you with questions or concerns, and where to look for updates. Make sure you’ve covered all of your channels, including:

  • Email – Segment your emails into current customers and non-customers (i.e., newsletter subscribers). Send customized emails and address specific concerns each audience may have.
  • Voicemail greeting – Mention the date, important information, as well as any channels that you are using for online updates.
  • Social media profiles – Write a pinned post that gives your COVID-19 response or links to it on your website.
  • Homepage – Modify your homepage to state that your business is on top of the COVID-19 situation. This may mean a sticky notification bar, a link to a COVID-19 page, or a rework of a page.

For help with what to say, here are some resources:

Industry-specific templates:

Update your Google My Business listing

Since people rely heavily on Google for real-time information, this is an action to prioritize.

To edit your Google My Business listing, go to google.com/business and log in as your business account, and not your personal gmail account. Update as follows:

Hours: An options exists to mark your business as temporarily closed.

You can now set a “temporarily closed” status on Google My Business.

You can also use Google Posts to communicate with customers directly on search engine results pages.

For more information on Google My Business features during COVID-19, check out their COVID-19 Guidance Page.

Adjust your marketing and messaging

The COVID-19 pandemic has caused extreme shifts in both market needs and business goals. Take time to tailor your marketing strategies and messaging accordingly—to stay relevant and to address your audience with top of mind messaging.

From coming up with new ideas and assessing existing campaigns, much is a involved with getting this done.

so below you’ll find a link to our extensive guide as well as some takeaways.

  • Replace irrelevant CTAS (like “join now” if you are closed) with appropriate alternatives (like “sign up for our workshops”).
  • Promote your coronavirus-safe offers (such as free delivery, home kits, virtual sessions).
  • Review your marketing materials to include pandemic-sensitive language (“killer deals”, etc.).
  • Edit the messaging in any scheduled content or automated emails (anniversary, birthday, or holiday offers).

If you’re running ads, check out these Facebook and Instagram ad strategies during the COVID-19 pandemic.

If you’re not running ads, you might be interested to know that Google is issuing ads credits to small and medium-sized businesses. You can learn more here.

You likely have a lot to do in response to the COVID-19 pandemic, but resources like the above are available to help you with what is within your control. If you need to speak to someone to help you with your COVID-19 marketing communications needs, call us at (281) 660-4602 or contact us here.