Have you ever watched a garden grow?
Then you know the cornucopia of multicolored pleasure that flowers can bring.
And just like a garden filled with treasure flowers, golden lilies, or money tree plants, your business should have a treasure trove of marketing copy, as valuable as gold, bringing money into your business.
Most experts will advise you to grow your business by adding on new products or services. This is good advice.
Products and services cannot sell themselves, however.
You must have marketing that moves potential customers through your sales cycle. To do this best, you will need marketing that generates leads, educates on your offerings, builds desire and credibility, and closes the sale.
Just understand, though. You will have to test versions of your marketing messages before you arrive at what works.
If you want to grow your business to the next level then, cultivate a marketing portfolio full of assets that yield rich rewards.
To the growth of your business,
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To answer this question, you the business owner will have to determine which marketing tactics bring you maximum ‘bang for your buck’.
Here’s a resource that can help.
In his book, “The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies,” Chet Holmes gives small business owners Seven Musts of Marketing to consider. They are:
- Direct mail
- Corporate literature
- Public Relations
- Personal Contact
- Market Education
After deciding which marketing channels best reach your target market, get them working in unison. You’ll benefit from being able to send messages with more reach and impact.
Just be sure to consult a multichannel marketing specialist to do this correctly from the start.
By keeping a multichannel marketing specialist on file, you’ll have one-stop access to copywriting and other services essential for small business marketing success.
To the life of your small business,
P.S. To determine which marketing channel works best for your small business, email me your top question now!
P.S.S. And if you want to know how the Seven Musts of Marketing can work together to produce profitable marketing results, click here.