Have you ever watched a garden grow?
Then you know the cornucopia of multicolored pleasure that flowers can bring.
And just like a garden filled with treasure flowers, golden lilies, or money tree plants, your business should have a treasure trove of marketing copy, as valuable as gold, bringing money into your business.
Most experts will advise you to grow your business by adding on new products or services. This is good advice.
Products and services cannot sell themselves, however.
You must have marketing that moves potential customers through your sales cycle. To do this best, you will need marketing that generates leads, educates on your offerings, builds desire and credibility, and closes the sale.
Just understand, though. You will have to test versions of your marketing messages before you arrive at what works.
If you want to grow your business to the next level then, cultivate a marketing portfolio full of assets that yield rich rewards.
To the growth of your business,
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You need first-rate ideas–and the ability to direct a copywriter–when it comes to creating winning marketing copy.
To do this well, however, you will first have to master a few key marketing competencies.
In his book, Ready, Fire, Aim: Zero to $100 Million in No Time Flat (Agora Series), Michael Masterson says “Four Competencies” go into producing good marketing copy. They include knowing:
- The difference between a feature and benefit,
- What a need and a want is,
- How to create a unique selling proposition, and
- How to sell the unique selling proposition for your product or service.
Several advantages will result from learning these above objectives:
- You’ll have an idea about what your customer wants from your product or service.
- You’ll be able to communicate knowledgeably with your copywriter, since you’ll know how to state what you’re trying to achieve.
- You’ll know how successful marketing and advertisement is made.
So begin mastering the “Four Competencies” I have mentioned to you. Then, rest assured knowing that you understand what it takes to compose successful marketing.
To your mastery,
P.S. Get my detailed take on the “Four Competencies” when you click here in the future.
P.S.S. If you’d like to learn Masterson’s “Four Competencies”, click here now.
Do you like the idea of getting free or low-cost exposure for your business? Yes!? Well, you should think about using public relations as a marketing channel.
But when it comes to publicity, Rule #1 is: Be Newsworthy!
Take Earth Day, for example. On April 22, people worldwide celebrate the day to arouse awareness about the earth’s environment and environmental issues.
Days like these, and seasonal events of the like, give you a chance to get your product or service mentioned in the news.
Does your small business provide a service that cleans the environment? Perhaps you recycle excess paper and other recyclable products. Do you support nonprofits that protect the earth’s ecosystem?
Just write up a press release that highlights the activity or milestone achievement your small business has made in a related way.
You stand a better chance of getting a news mention that could equate to more sales and response in the long-term.
So, decide in which news outlet you want your small business mentioned.
Then, go to work writing a curiosity-provoking story that relates what you do to seasonal event or special day like Earth Day.
To your success,
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