Small Business Marketing

How To Write Marketing Copy, Part 2

Yesterday I introduced you to the idea of using the promise-picture-proof-push structure for producing effective marketing copy. You learned that your promise tells potential customers what’s in it for them, and the picture makes your promise real using mental imagery. Now I’m going to give you the other two elements: proof and push. Proof Proof […]

Continue Reading

How To Write Marketing Copy , Part 1

If you’re like many business owners I talk to, you have a hard time writing effective marketing copy to sell your product or service. You understand that your business value is measured by how well people respond to the marketing messages you send out. You also know that consistently conveying the significance of what you […]

Continue Reading

How Not To Conduct Your Small Business Marketing

If you just met someone in a bookstore…you wouldn’t seriously ask him or her to marry you. Would you? You’d get to know the person. Maybe you’d spend time having special talks, walks and dinners. Flowers and chocolate might even be nice, too. But, definitely, you’d try to connect with them. Well, marketing your small […]

Continue Reading