Small Business Marketing

What's A Unique Selling Proposition?

Is your product or service unique? How does it benefit potential buyers? A unique selling proposition (USP) tells what’s exceptional and useful about your product or service. If you don’t have one, you risk sending messages that become lost in a sea of sameness. Most marketers define a USP as follows: • It has a […]

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“Which copywriting services are vital to small business success?”

To answer this question, you the business owner will have to determine which marketing tactics bring you maximum ‘bang for your buck’. Here’s a resource that can help. In his book, “The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies,” Chet Holmes gives small business owners Seven Musts of Marketing […]

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Small Business Marketing Templates: A Word…Or Two

Have you ever heard the saying, “Don’t reinvent the wheel”? Well, you don’t have to when it comes to designing small business marketing. A good small business marketing template can get you moving in the right direction. Templates come in reusable text, fill-in-the-blank sheets or in a checklist of steps you can take. The top […]

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