Small Business Marketing

Read This If You Want To Grow Your Business

Have you ever watched a garden grow? Then you know the cornucopia of multicolored pleasure that flowers can bring. And just like a garden filled with treasure flowers, golden lilies, or money tree plants, your business should have a treasure trove of marketing copy, as valuable as gold, bringing money into your business. Most experts […]

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Good And Bad Marketing: Do You Know The Difference?

You need first-rate ideas–and the ability to direct a copywriter–when it comes to creating winning marketing copy. To do this well, however, you will first have to master a few key marketing competencies. In his book, Ready, Fire, Aim: Zero to $100 Million in No Time Flat (Agora Series), Michael Masterson says “Four Competencies” go […]

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Earth Day: A Lesson On Publicity In Marketing

Do you like the idea of getting free or low-cost exposure for your business? Yes!? Well, you should think about using public relations as a marketing channel. But when it comes to publicity, Rule #1 is: Be Newsworthy! Take Earth Day, for example. On April 22, people worldwide celebrate the day to arouse awareness about […]

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