Small Business Marketing

Sales Letter: How Close Are You With Your Reader?

Think about this the next time you create a sales letter or landing page. If the reader of your marketing message already has a relationship with your business, take a direct approach in your writing. If they have never heard of your business, (perhaps for a lead-generating campaign or for a new product you are […]

Continue Reading

Small Businesses Are Trusted Most…Even More Than Churches?

In a USA Today article, Rhonda Abrams, a publisher of books for entrepreneurs, tells small businesses to show pride in the fact they are THE group the public trusts most. Yes, that is right. But, get this… Small businesses are even more trusted than churches, according to the Pew Center for Research who conducted research […]

Continue Reading

Online Survey: Why Your Small Business Needs One

When asked, most business experts will say that small businesses fail due to three “Ms”: money, management and marketing. Marketing is the “M” that provides ways to keep customers flowing into your business. Marketing fails, however, when not used to create and launch new demand-driven products, while keeping existing products profitable. Let us say that […]

Continue Reading