Marketing Message Platform
Marketing message platforms help a company send out consistent communications about a product or service. Marketing messaging can then take many forms, such as on a website, television, magazine advertisement, or a slogan on a product package.
Do you like the idea of getting free or low-cost exposure for your business? Yes!? Well, you should think about using public relations as a marketing channel. But when it comes to publicity, Rule #1 is: Be Newsworthy! Take Earth Day, for example. On April 22, people worldwide celebrate the day to arouse awareness about […]
Is your product or service unique? How does it benefit potential buyers? A unique selling proposition (USP) tells what’s exceptional and useful about your product or service. If you don’t have one, you risk sending messages that become lost in a sea of sameness. Most marketers define a USP as follows: • It has a […]
To answer this question, you the business owner will have to determine which marketing tactics bring you maximum ‘bang for your buck’. Here’s a resource that can help. In his book, “The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies,” Chet Holmes gives small business owners Seven Musts of Marketing […]