Marketing Message Platform
Marketing message platforms help a company send out consistent communications about a product or service. Marketing messaging can then take many forms, such as on a website, television, magazine advertisement, or a slogan on a product package.
When asked, most business experts will say that small businesses fail due to three “Ms”: money, management and marketing. Marketing is the “M” that provides ways to keep customers flowing into your business. Marketing fails, however, when not used to create and launch new demand-driven products, while keeping existing products profitable. Let us say that […]
Have you ever watched a garden grow? Then you know the cornucopia of multicolored pleasure that flowers can bring. And just like a garden filled with treasure flowers, golden lilies, or money tree plants, your business should have a treasure trove of marketing copy, as valuable as gold, bringing money into your business. Most experts […]
You need first-rate ideas–and the ability to direct a copywriter–when it comes to creating winning marketing copy. To do this well, however, you will first have to master a few key marketing competencies. In his book, Ready, Fire, Aim: Zero to $100 Million in No Time Flat (Agora Series), Michael Masterson says “Four Competencies” go […]