Marketing Message Platform

Marketing message platforms help a company send out consistent communications about a product or service. Marketing messaging can then take many forms, such as on a website, television, magazine advertisement, or a slogan on a product package.

Sales Letter: How Close Are You With Your Reader?

Think about this the next time you create a sales letter or landing page. If the reader of your marketing message already has a relationship with your business, take a direct approach in your writing. If they have never heard of your business, (perhaps for a lead-generating campaign or for a new product you are […]

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Supporting Afrodescendant Human Rights One Project At A Time

One benefit of having a business is that I have the opportunity to put my expertise toward working with causes I am passionate about. One of my favorite causes is the focus of AFRE or All for Reparations and Emancipation, a nongovernmental organization. AFRE is committed to gaining full recognition and restoration of Afrodescendant (slave […]

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Small Businesses Are Trusted Most…Even More Than Churches?

In a USA Today article, Rhonda Abrams, a publisher of books for entrepreneurs, tells small businesses to show pride in the fact they are THE group the public trusts most. Yes, that is right. But, get this… Small businesses are even more trusted than churches, according to the Pew Center for Research who conducted research […]

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