Direct Response Marketing

copywriting for thought leaders

How To Know If You Should Write Your Own Marketing Material

Well, let’s see if you’re the best candidate to write your own marketing copy. Read and answer the following questions below: Do you know what goes into writing marketing copy? Do you like to write marketing copy? Does your schedule permit you to write effective marketing copy? If you’re a marketing manager or business owner […]

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How To Write Marketing Copy, Part 2

Yesterday I introduced you to the idea of using the promise-picture-proof-push structure for producing effective marketing copy. You learned that your promise tells potential customers what’s in it for them, and the picture makes your promise real using mental imagery. Now I’m going to give you the other two elements: proof and push. Proof Proof […]

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The One Obstacle All Sales Copy Must Tackle

Lack of trust defines all bad relationships. The moment you lose someone’s trust, it’s very hard to win it back. We naturally like to deal with people we can believe, and rely less on those we cannot. This is also true in business. A business subsists by selling a skill, product, or service. But to […]

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