Well, let’s see if you’re the best candidate to write your own marketing copy.
Read and answer the following questions below:
- Do you know what goes into writing marketing copy?
- Do you like to write marketing copy?
- Does your schedule permit you to write effective marketing copy?
If you’re a marketing manager or business owner who can answer YES to all three of these questions, you’re likely to write your own marketing copy better than a professional.
Why do I say this?
You likely know your product and market thoroughly. And, since you deal with it daily, you’ll do well.
Copywriting is really about how well you know your product and customer. As a manager or business owner, you have a head start if you CAN write.
But if you can’t write well, don’t like to, or simply do not have the time to write results-driven marketing copy, you should most likely outsource to an agency or freelancer.
To your marketing success,
Yesterday I introduced you to the idea of using the promise-picture-proof-push structure for producing effective marketing copy.
You learned that your promise tells potential customers what’s in it for them, and the picture makes your promise real using mental imagery.
Now I’m going to give you the other two elements: proof and push.
Proof consists of facts or figures used to support your promise and claims. Let’s take a male herbal supplement for example. If the big promise is renewed sexual stamina, reconfirm the big promise of renewed sexual stamina, then state that the supplement contains Yohimbe (known to improve male libido) and then tell him how Yohimbe works in the body.
If you’ve done a good job of including promise-picture-proof elements in your marketing piece, the potential customer may have already decided to buy. As a result, the push becomes natural. But this is the point where you restate your big promise and ask for the sale.
Well there you have it…
When connected together, the 4Ps help potential customers make a buying decision faster. You simply must know how 4Ps work–whether you write marketing copy yourself or you hire someone to write for you.
Your business will be all the better for it.
To your business growth,
P.S. Do you like marketing tips in nibbles? Follow me on Twitter when you click right here.
Lack of trust defines all bad relationships.
The moment you lose someone’s trust, it’s very hard to win it back. We naturally like to deal with people we can believe, and rely less on those we cannot.
This is also true in business.
A business subsists by selling a skill, product, or service. But to make consistent sales, buyers must trust you.
Research studies conducted at Columbia Business School estimated that mistrust increases the cost of doing business.
As it relates to sales and marketing, mistrust can translate into problems with getting people to read and respond to your messages. If people don’t respond to your call-to-action, you can’t generate revenue.
To avoid this problem, make sure you have a reliable product or service that people want to buy in the first place. Then, it’ll be easier to talk about it in your promotions.
You’ll want to support your claims with data such as study results, facts, figures, testimonials and other confidence-building data. Always include confidence-building data in each marketing piece you send out.
When you do, you’ll advance your business down the road toward earning the type of trust that builds customer relationships.
To your sales success,
P.S. Have a question about producing confidence-enhancing sales and marketing copy for your business, email me!