B2B Lead Generation

B2B lead generation is marketing copywriting that attracts attention through speaking to the dual personality of the business prospect–their individual and employee personas. B2B lead generation keeps business prospects engaged throughout a buying cycle via B2B lead nurturing.

Sales Letter: How Close Are You With Your Reader?

Think about this the next time you create a sales letter or landing page. If the reader of your marketing message already has a relationship with your business, take a direct approach in your writing. If they have never heard of your business, (perhaps for a lead-generating campaign or for a new product you are […]

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If Closing Business-to-Business Deals Happen Slower Nowadays…

Just think. The fact that closing deals seem to happen slower nowadays does not mean potential customers stopped needing what your company offers. It may simply mean that they need more information to move their interest toward closing the deal. To give potential customers the information they want, then, let us start with your existing […]

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