Well, let’s see if you’re the best candidate to write your own marketing copy.
Read and answer the following questions below:
- Do you know what goes into writing marketing copy?
- Do you like to write marketing copy?
- Does your schedule permit you to write effective marketing copy?
If you’re a marketing manager or business owner who can answer YES to all three of these questions, you’re likely to write your own marketing copy better than a professional.
Why do I say this?
You likely know your product and market thoroughly. And, since you deal with it daily, you’ll do well.
Copywriting is really about how well you know your product and customer. As a manager or business owner, you have a head start if you CAN write.
But if you can’t write well, don’t like to, or simply do not have the time to write results-driven marketing copy, you should most likely outsource to an agency or freelancer.
To your marketing success,