Have you ever watched a garden grow? Then you know the cornucopia of multicolored pleasure that flowers can bring. And just like a garden filled with treasure flowers, golden lilies, or money tree plants, your business should have a treasure trove of marketing copy, as valuable as gold, bringing money into your business. Most experts […]

If you want the trust of potential customers, then you obviously value truth. How do I know this? Because people cannot make choices they’ll be happy with unless the decision-making data they are given is truthful and accurate. This is the point where marketing matters. If a potential customer ends up choosing the product you […]

You need first-rate ideas–and the ability to direct a copywriter–when it comes to creating winning marketing copy. To do this well, however, you will first have to master a few key marketing competencies. In his book, Ready, Fire, Aim: Zero to $100 Million in No Time Flat (Agora Series), Michael Masterson says “Four Competencies” go […]