In a USA Today article, Rhonda Abrams, a publisher of books for entrepreneurs, tells small businesses to show pride in the fact they are THE group the public trusts most. Yes, that is right. But, get this… Small businesses are even more trusted than churches, according to the Pew Center for Research who conducted research [...]
Read More...If you want the trust of potential customers, then you obviously value truth. How do I know this? Because people cannot make choices they’ll be happy with unless the decision-making data they are given is truthful and accurate. This is the point where marketing matters. If a potential customer ends up choosing the product you [...]
Read More...Have you ever heard the saying, “Don’t reinvent the wheel”? Well, you don’t have to when it comes to designing small business marketing. A good small business marketing template can get you moving in the right direction. Templates come in reusable text, fill-in-the-blank sheets or in a checklist of steps you can take. The top [...]
Read More...Thanks for visiting the Handy Copywriting Blog. Here you’ll find tips, techniques and advice on how to produce great direct response marketing copy that converts prospects into customers. And to make it easy, you’ll get the information in bite-sized articles focused on various aspects of copywriting. If you’re in charge of marketing a small business, [...]
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