To answer this question, you the business owner will have to determine which marketing tactics bring you maximum ‘bang for your buck’. Here’s a resource that can help. In his book, “The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies,” Chet Holmes gives small business owners Seven Musts of Marketing [...]
Read More...If you just met someone in a bookstore…you wouldn’t seriously ask him or her to marry you. Would you? You’d get to know the person. Maybe you’d spend time having special talks, walks and dinners. Flowers and chocolate might even be nice, too. But, definitely, you’d try to connect with them. Well, marketing your small [...]
Read More...I read a book that can help any business owner or nonprofit gain better marketing results. Really. I’ve been reading books about direct response marketing, persuasion, strategy development, sales, advertising, copywriting, design and human nature for more than 12 years. I’ve compiled quite a few of them. “Changing the Channel – 12 Easy Ways to [...]
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