Well, let’s see if you’re the best candidate to write your own marketing copy. Read and answer the following questions below: Do you know what goes into writing marketing copy? Do you like to write marketing copy? Does your schedule permit you to write effective marketing copy? If you’re a marketing manager or business owner who [...]
Read More...You need first-rate ideas–and the ability to direct a copywriter–when it comes to creating winning marketing copy. To do this well, however, you will first have to master a few key marketing competencies. In his book, Ready, Fire, Aim: Zero to $100 Million in No Time Flat (Agora Series), Michael Masterson says “Four Competencies” go [...]
Read More...Yesterday I introduced you to the idea of using the promise-picture-proof-push structure for producing effective marketing copy. You learned that your promise tells potential customers what’s in it for them, and the picture makes your promise real using mental imagery. Now I’m going to give you the other two elements: proof and push. Proof Proof [...]
Read More...If you’re like many business owners I talk to, you have a hard time writing effective marketing copy to sell your product or service. You understand that your business value is measured by how well people respond to the marketing messages you send out. You also know that consistently conveying the significance of what you [...]
Read More...If you just met someone in a bookstore…you wouldn’t seriously ask him or her to marry you. Would you? You’d get to know the person. Maybe you’d spend time having special talks, walks and dinners. Flowers and chocolate might even be nice, too. But, definitely, you’d try to connect with them. Well, marketing your small [...]
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