Comments for Handy Copywriting

Comment on Small Business Marketing Templates: A Word…Or Two by admin

admin — Tue, 16 Nov 2010 21:52:33 +0000

Thanks, Kris. Marketing templates are a great way to go for people short on time and know-how.

Comment on How To Write Marketing Copy, Part 2 by Julia Mitchell

Julia Mitchell — Fri, 07 May 2010 00:22:58 +0000

Copywriting is also a skill that takes years of practice to become very effective in advertising what you are selling and .;`

Comment on Small Business Marketing Templates: A Word…Or Two by Lilla Flaks

Lilla Flaks — Wed, 05 May 2010 03:44:01 +0000

Seriously, fabulous article! Regards for posting. Split Testing Tips

Comment on Online Survey: Why Your Small Business Needs One by Martha Giffen

Martha Giffen — Tue, 27 Apr 2010 12:21:50 +0000

Great point! I’m surprised at how many biz owners “wonder” what their customers are looking for. The simple answer is “Ask!” So glad I came across your website through the blog challenge! Rock on )

Comment on Why Trust Matters In Marketing by admin

admin — Sun, 25 Apr 2010 11:29:40 +0000

Thanks, Melanie. That was well said.

Comment on Why Trust Matters In Marketing by Melanie Kissell

Melanie Kissell — Sun, 25 Apr 2010 03:21:29 +0000

Outstanding information, Tanya!

I’ve always considered trust to be the basis and the foundation for every healthy and viable relationship. It’s true in our personal lives as well as in business.

Once customers or clients share the good experiences they’ve had in working with you, the layers of trust begin to build, one upon the other.

To your success!
Melanie

Comment on Good And Bad Marketing: Do You Know The Difference? by Melanie Kissell

Melanie Kissell — Sat, 24 Apr 2010 05:12:39 +0000

Tanya,

Absolutely essential guidelines here! My friend, Cathy Goodwin, is a darn good copywriter and I know she’d back up everything you’ve shared in this post.

One area where a lot of online marketers miss the mark is touting “features” instead of “benefits”. The ONLY thing prospects, clients, and customers care about is “What’s in it for me?”

Marketing the benefits of your products or services will show people that you hold the key to solving their problems.

See you soon over at #blog30!
Melanie

Comment on Why Most Marketing Copy Stinks by admin

admin — Tue, 20 Apr 2010 21:25:23 +0000

Heeeeyyy Katherine – Thanks for the comment. I appreciate the addition. And, it’s good to hear from you.

Comment on Why Most Marketing Copy Stinks by Katherine Swarts

Katherine Swarts — Tue, 20 Apr 2010 19:30:33 +0000

Three more reasons a lot of marketing copy stinks:

1. It hasn’t been proofread. I can’t count the number of handouts and e-ads (paid periodical ads seem to do better) I’ve seen that are loaded with typos. NOT good for a conscientious professional image.

2. It’s full of technical jargon. Most potential customers don’t work for your industry, and they’ll toss an ad the second they see a word they don’t recognize.

3. It’s self-centered. No one wants to do business with you simply to help you maintain your high position in the industry–or to save you from bankruptcy.

Comment on Small Business Marketing Templates: A Word…Or Two by uberVU - social comments

uberVU - social comments — Tue, 20 Apr 2010 03:34:31 +0000

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