Think about this the next time you create a sales letter or landing page. If the reader of your marketing message already has a relationship with your business, take a direct approach in your writing. If they have never heard of your business, (perhaps for a lead-generating campaign or for a new product you are [...]
Read More...In a USA Today article, Rhonda Abrams, a publisher of books for entrepreneurs, tells small businesses to show pride in the fact they are THE group the public trusts most. Yes, that is right. But, get this… Small businesses are even more trusted than churches, according to the Pew Center for Research who conducted research [...]
Read More...When asked, most business experts will say that small businesses fail due to three “Ms”: money, management and marketing. Marketing is the “M” that provides ways to keep customers flowing into your business. Marketing fails, however, when not used to create and launch new demand-driven products, while keeping existing products profitable. Let us say that [...]
Read More...Have you ever watched a garden grow? Then you know the cornucopia of multicolored pleasure that flowers can bring. And just like a garden filled with treasure flowers, golden lilies, or money tree plants, your business should have a treasure trove of marketing copy, as valuable as gold, bringing money into your business. Most experts [...]
Read More...You need first-rate ideas–and the ability to direct a copywriter–when it comes to creating winning marketing copy. To do this well, however, you will first have to master a few key marketing competencies. In his book, Ready, Fire, Aim: Zero to $100 Million in No Time Flat (Agora Series), Michael Masterson says “Four Competencies” go [...]
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