Well, let’s see if you’re the best candidate to write your own marketing copy. Read and answer the following questions below: Do you know what goes into writing marketing copy? Do you like to write marketing copy? Does your schedule permit you to write effective marketing copy? If you’re a marketing manager or business owner who [...]
Read More...Yesterday I introduced you to the idea of using the promise-picture-proof-push structure for producing effective marketing copy. You learned that your promise tells potential customers what’s in it for them, and the picture makes your promise real using mental imagery. Now I’m going to give you the other two elements: proof and push. Proof Proof [...]
Read More...Lack of trust defines all bad relationships. The moment you lose someone’s trust, it’s very hard to win it back. We naturally like to deal with people we can believe, and rely less on those we cannot. This is also true in business. A business subsists by selling a skill, product, or service. But to [...]
Read More...There are two reasons. NUMBER 1: The opening is fuzzy. And how do you know that it is? Perhaps you’re engaging in small talk. Well, your marketing isn’t the place for small talk. Small talk loses readers. Lost readers bring low response. Or maybe your point is unclear. But get this…you should be persuading people [...]
Read More...What’s the key to attracting a cache of paying customers? It’s copywriting! Persuasive copy drives winning marketing. I mean, how else can a reader connect with your message? Think about it. And the moment that you place copy into a solid marketing method, you begin to own a formula for repeat success. Speaking of marketing [...]
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