How To Know If You Should Write Your Own Marketing Material
Well, let’s see if you’re the best candidate to write your own marketing copy.
Read and answer the following questions below:
- Do you know what goes into writing marketing copy?
- Do you like to write marketing copy?
- Does your schedule permit you to write effective marketing copy?
If you’re a marketing manager or business owner who can answer YES to all three of these questions, you’re likely to write your own marketing copy better than a professional.
Why do I say this?
You likely know your product and market thoroughly. And, since you deal with it daily, you’ll do well.
Copywriting is really about how well you know your product and customer. As a manager or business owner, you have a head start if you CAN write.
But if you can’t write well, don’t like to, or simply do not have the time to write results-driven marketing copy, you should most likely outsource to an agency or freelancer.
To your marketing success,
Tanya
Sales Letter: How Close Are You With Your Reader?
Think about this the next time you create a sales letter or landing page.
If the reader of your marketing message already has a relationship with your business, take a direct approach in your writing. If they have never heard of your business, (perhaps for a lead-generating campaign or for a new product you are introducing), take an indirect approach.
What do I mean by direct and indirect?
- An indirect approach does not jump right into saying what you are writing about. Perhaps (s)he will read a story, getting into the action and the emotion before the solution (your product or service) is offered. Example: “Imagine yourself wearing a slinky, form-fitting, red dress, on the balcony of a private rail car…”
- A direct approach get’s right to the business of telling you about the offer. Example: “Here’s a hair moisturizer that keeps your hair soft and grows it in 7 days or less.”
As one in charge of sales and marketing, you the small business owner may or may not actually write your marketing message. However, it is always good to know how to do it, so that you can knowledgeably direct its creation.
In conclusion, the next time your small business has a sales page or landing page written, think direct or indirect approach.
To solid customer relationships,
Tanya
www.HandyCopywriting.com
Supporting Afrodescendant Human Rights One Project At A Time
One benefit of having a business is that I have the opportunity to put my expertise toward working with causes I am passionate about. One of my favorite causes is the focus of AFRE or All for Reparations and Emancipation, a nongovernmental organization.
AFRE is committed to gaining full recognition and restoration of Afrodescendant (slave descendants) human rights. AFRE has been able to kick-start efforts inside the United Nations by gaining early recognition of the human rights of Afrodescendant peoples.
I have had the honor of working on communications and marketing projects for partners of AFRE, who are also dedicated to the cause of Afrodescendant human rights in various ways.
Being an Afrodescendant human rights supporter has allowed me to understand that 250 million Afrodescendant peoples worldwide are undergoing a process of ethno-genesis (re-birth).
I am excited to be able to participate in this. This has helped me to learn better what it means to be an Afrodescendant and entrepreneur.
I’ll share more about AFRE and its partners in future posts, and how this group has played a huge part in my success.
Handy Copywriting
www.HandyCopywriting.com>>writes words that convert into sales
Small Businesses Are Trusted Most…Even More Than Churches?
In a USA Today article, Rhonda Abrams, a publisher of books for entrepreneurs, tells small businesses to show pride in the fact they are THE group the public trusts most.
Yes, that is right. But, get this…
Small businesses are even more trusted than churches, according to the Pew Center for Research who conducted research to conclude the findings.
Why is this so? Well, one commenter to Abrams’ article explains the phenomenon by saying that people like buying from small businesses because they are “personal/personable (REAL)” towards their customers.
If you are like me, you want to do what you can to show the public you value their trust ALSO. How can you do this?
Tip: Commit to sending marketing messages that educate potential customers about what you sell, and which provide credibility-boosting elements that a potential customer can use to evaluate whether your product or service is the ‘real deal’.
When you produce educational and credible marketing, you will be using two top ways of maintaining trust in your small business.
To trust in small businesses,
Tanya
